Tuesday, January 5, 2010

Why Small Business and Non-Profits?

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In 2004, Trifecta Tech was founded with a focus on small business and non-profit clients. Five years later, they remain our core clientele as part of our ongoing development strategy. But with all the various kinds of businesses out there of different sizes and shapes, why focus on the small organizations?

Bringing Technology To All

Trifecta was built on the belief that technology should be accessible to all. In our modern age where technology permeates every facet of daily life, not only is it impossible to live completely isolated from technology, but the resources currently available present unprecedented opportunities to those who can take advantage of it. They are opportunities to connect with people across geographical borders and time zones in ways like never before, allowing someone to build personal one-on-one connections as well as reach a mass audience in real time. They provide unparalleled access to a wide array of information, all available with the tap of a few keys or a click of a mouse. For a growing organization, there are numerous technological tools that can be harnessed for use in making information available and getting the word out to others, and also as a way to get feedback from users that can potentially lead to an improved business.

However, in taking advantage of these kinds of tools, Trifecta noticed that certain small businesses and non-profits were at a disadvantage compared to their larger counterparts. Large companies are more likely to have the resources to invest in dedicated technology departments that can focus their attentions on maintaining the most current and relevant technologies. For small businesses and non-profits that are not able to maintain such an extensive technical infrastructure, Trifecta seeks to bridge that gap by providing the services of a dedicated, full-service technology team that works together with clients on the technological front in a way that complements their business, so that they can do what they do even better.

The Personal Touch

Trifecta believes that in order to do the best job for our clients, it is important to actually build a relationship with the people we work with and to understand their business on a deeper level. It is not about merely completing the task set forth by the client at the beginning of an engagement, but about actually working together and having an ongoing conversation about how to best utilize the tools at our disposal in a way that works for them. It is about making our technical expertise and professional judgment available, and that expertise is applied with most benefit when we have a good understanding of the organization and its goals, and the community in which it exists.

We have found that our connection with small companies and non-profits has been particularly meaningful because of the depth of the relationship that we have been able to cultivate with them. Many of our clients are those who worked with us initially and were impressed enough by the results that they have stayed with us through the years. They know that we are available to them for any questions or issues they may have, and when they are looking to embark on a larger project such as a website overhaul, we are the ones they turn to. By working so closely with each other, with us taking the time to understand what they are working towards, we become a part of each other’s families and their success becomes our success.

Partnering Up And Giving Back

Trifecta exists as a business, but our vision and goals extend past the bottom line. We like to partner with people who have causes and purposes beyond merely making money because we have experienced the benefits of such organizations ourselves. They are the ones that have helped all of us along the way to where we are now, so we can say from firsthand experience that these groups can, and do, make a difference. Now, through Trifecta, we are doing our small part to help them achieve their aspirations and impact the lives of others who can take advantage of their services.

Looking Forward

Trifecta’s focus on small businesses and non-profits was not an arbitrary decision for us. In addition to our vision of making the best technological resources available to these organizations and the opportunity to build meaningful partnerships with groups that we respect and believe can make a difference, another motivation for working with who we do is the potential for tremendous growth in this area. Particularly during these trying economic times, we know that small businesses account for the majority of job growth, so we want to do what we can to ensure that they do well going forward. We see the future in small businesses, and we are ready for the journey.

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